About this Project
Scratchpay is the Nation’s Largest Provider of Simple, Pet Friendly Payment Plans for Veterinary Care. The goal was to explain their innovative payment service in an easy-to-understand way. As a result video got 86% – average viewer engagement, 34% – play rate, 8.5% – Call To Action clicks on the website.
64 sec explainer video done in a playful style with a pet-friendly feel + 25 sec short version of the video for social media usage.