Manufacturing Software Explainer Video
About this Project
Andrew initially shared a whiteboard video for a similar software product as his inspiration. We’re glad that his chosen creative pushed him in a much more interesting direction!
He needed a dynamic and engaging minute long homepage video to showcase the nuts and bolts of Actvcontent’s logistics software.
Lucas kept the characters simple, while adding a lot of movement and depth to the animation. We also like that the call to action for viewers isn’t at the very end. Often viewership drops right at the end of a video and this flip of the script helps make sure that people hear that CTA.
This project had a focus on more robust designs rather than detailed animations. By keeping the animation relatively simple, we were able to keep the cost down.