Explainer for B2B Software
About this Project
Teikametrics wanted 3 videos for their software which helps businesses who sell products on Amazon FBA.
Their goal was to make their value proposition clear and show how they help FBA sellers grow. The video needs to get a brand-seller excited to schedule a software “test-drive” with one of their sales reps.
Priscilla worked closely with the client to create some confident, compelling messaging. A modern look was proposed, using a combination of photography and animation. The biggest challenge was to deliver on the deadline, creating 3 videos in a relatively short space of time without sacrificing quality.
Teikametrics needed 3 videos of varying lengths that used similar elements but told slightly different stories. By using the same elements across all 3 videos, the total campaign cost stayed very reasonable.