Clean Energy FCU
About this Project
Clean Energy wanted a video to introduce their product to depositors, borrowers, and others. Clean Energy is a member-owned federal credit union providing web-based financial services. They are dedicated to the promotion and investment in clean energy technology in the United States. The video also had to serve as a front for their crowdfunding campaign.
They wanted a video that was optimistic and welcoming, and at the same time seriously focused on their important mission. Priscilla and the team worked closely with the client. The styling of the video is clean but with warm colors, and overall we aimed for an upbeat, positive tone.
This video’s long duration (2m30), the number of different scenes, and the level of detail in the animation contributed to the total budget for this project.