Upon doing some research for a stock video post, I came across a great promotional tool by a creative working with ShutterStock, the stock video licensing website. Niko Brown, a New York based video editor and filmmaker, edited together a bunch of stock footage in the style of different well-known Hollywood directors.
After enjoying the post and the creative videos that went along with it. I thought, “What if these Hollywood directors were to actually make some explainer videos?” However, as much as I love explainer videos, I’m not sure any top-notch director would take on such a project.
That being said, I started to realize that some creatives already had styles similar to these well known directors. So, I compiled a list of explainer videos out there and paired them with the famous directors who may (or may not) have inspired some of their production style.
NOTE: I hope none of the creative production companies that made these videos, nor the hollywood directors mentioned, take any offense to these comparisons. We just thought it’d be a fun exercise to see if we can match some together.
Wes Anderson is known for his quirky characters, sets, and specific framing of his shots. In this video from Zendesk, we have a lot of those elements that remind us of the oscar nominated director. Throw in some playful music, adorably dressed characters, and title cards telling us who these people are and you almost expect to see a shot of Jason Schwartzmann.
With the right blend of slow-motion, panning shots from the distance, and awe-inspiring physical skills – this promo for Onewheel reminds us of one of the most prolific ski movie directors of all time, Warren Miller.
Known for his extravagant, musically-driven movies like, Moulin Rouge and The Great Gatsby, I couldn’t’ help but think of Baz Luhrmann when I first saw this video for Snapcash. There must have been a high production budget to shoot such an over-the-top video for this new feature, but it was worth it to see such a delightfully fun video. Will someone open some champagne already?
Guy Ritchie has directed a wide range of features but two of his earliest movies are still considered his best: Lock Stock and Two Smoking Barrels and Snatch. This MailChimp video reminds me of the fast-paced, sound effects driven scenes that you can find in some of his earliest work. MailChimp leverages this well to get a across a new product feature in16 seconds and without any voiceover.
Jim Henson created a whole new word that would forever be added to the lexicon of puppeteering when he introduced the ‘Muppets.’ From the design of these puppets to the way they tilt their heads back to laugh, you’d be hard pressed to find anyone who says this doesn’t remind them of a Jim Henson project.
This surprisingly dark video from Jake Lodwick has a lot of resemblance to scenes from the Nicolas Wingin Refn film Bronson. A direct-to-camera narrator who sits in a dark environment, fast paced transitions with sound effects, and carefully selected music that drives the tone.
Thanks to everyone on the list for producing such fun and inspiring work. Any marketing videos that you’ve seen from startups who resemble some of your favorite directors? Let us know in the comments below!
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I love hearing about, thinking about, and working on new business ideas. It’s part of the reason I enjoy my job so much. Having made some 400 videos for companies of all shapes and sizes, and having had the opportunity to talk with hundreds more, I never tire of learning about the creative, clever business …
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