Video marketing has exploded in recent years, becoming a key aspect of any successful marketing plan. Marketers have truly jumped on the video bandwagon. Maybe that’s because consumers are 4 times more interested in watching videos about a product than reading an explanation of it. Or a majority of marketers (51.9% to be precise) list video marketing as their best form of ROI. Or even that 64% of customers are more likely to buy a product on a retail site after watching a video.
Video marketing shouldn’t be a bullet point at the bottom of your to-do list. Instead, make it an integral part of your communication and marketing strategy!
Even though the necessity of incorporating video into your business plan is clear, what’s unclear is the style of video you should invest in. Over the next 5 weeks, we will outline the advantages and disadvantages of some popular video formats. By the end of the series, you will have a clear understanding of what style best suits your needs. Meaning your company can soon add to the growing statistics surrounding video marketing!
What is Whiteboard Animation?
Whiteboard Animation Whiteboard animation is a video style where the viewer can see static images drawn on the screen. Typically, the script is structured as a third-person narration or a use-case example, that supports the story that is told through the drawing. They are simple, yet incredibly engaging.
If you have ever seen such a video you will understand its hypnotic nature. Watching the words and images unfold throughout the video is mesmerizing. Making a whiteboard video an incredibly effective tool. Whiteboard animation is particularly useful in explaining complicated concepts in a straightforward manner. However, it can really be used by any kind of business with awesome results.
In this article, we will discuss some important aspects of whiteboard animation. By its conclusion, you will be an expert in its use and will know whether whiteboard animation is a suitable style that your own business should invest in!
Like other video formats, whiteboard animation costs have a number of different factors. Everything from total animation time, the complexity of the characters used, to the location of your animator will affect the total cost of your video. At Video Brewery, we recommend a minimum budget of $1,500. This will ensure a standard of production that will benefit your brand and your attraction to potential customers.
Cost is no different from other styles and will be based on the video length and deliverables (script, voice over, etc). The project will be started with a script, and the creative usually provides a mock-up drawing (or sample drawing) before diving deeper into creating the full storyboard – Yeremia (Jeremy) Poco, Eggplain.com
Costs can increase with the use of ‘dynamic whiteboard animation’. This style combines the classic whiteboard animation with motions/animations.
Dynamic whiteboard enables applying expensive animation methods (only where it is really necessary) while keeping costs down by basically using the classic whiteboard animation. For example, this style may incorporate moving/talking characters, motion graphics, 3D animation or any other animation approach – Tim Aleksandronets, Marveo Studio
Whiteboard animations go through the same 6 stages of production as all animations. Once the script and style frames are complete, your whiteboard animation video will need a storyboard. This will take approximately 4-6 days to complete for every minute of video produced. After this, your creative animates the storyboard (5 – 10 days). You can expect this project to take longer to complete depending on how many revisions to the design is required.
MedXM’s Health Assessment Whiteboard video took about 3 months. We were pretty particular about the script and design so we rewrote the script ourselves and had about 4 revisions to the video. Had we been more specific about the character look/style we wanted and written up a script and storyboard from the start it probably would have taken less time – Amanda Hurley, MedXM
From the start of your project, it’s important to communicate your vision to your creative as precisely as possible. With both of you understanding the desired feel of the video, fewer revisions will be needed – meaning your video will be ready much quicker!
Whiteboard animations are synonymous with explaining difficult concepts in an easy to understand fashion. Our experts were able to shed light on why this is:
We, of course, remember how our teacher drew the solar system on the whiteboard back in the school days – our minds have been taught how to learn the difficult material in this manner, so it’s no surprise to see that Whiteboard Animation can help in explaining the complicated material. – Yeremia (Jeremy) Poco, Eggplain.com
Whiteboard animation shouldn’t be confined to videos explaining difficult concepts. Simply put, this style is memorable.
Whiteboard videos are attention-grabbers with numerous fun elements. They expand viewers’ recall ability by 22% compared to live video. Whiteboard animation is beneficial for any business. Your potential customers will appreciate the engaging visual and will remember your message even after they leave your website – Andre Oentoro, Bread ‘n Beyond
Every style has its limitations and with Whiteboard Animation we see 2 main disadvantages. The first disadvantage can be its simplicity. It cannot compete in wow factor when compared to the likes of 3D animation or a full live action explainer, for example.
Huge companies may also find it not compliant with their brand books, while smaller companies may consider this style as something “different” from their website, logo, etc. – Tim Aleksandronets, Marveo Studio
The other main disadvantage is the amount of bad whiteboard animations that have been created. A whiteboard animation can be pretty easy to produce and there are many cheaper options available. As a result, you need to be very conscious of quality when selecting your whiteboard animator (evaluate writing ability, look for animations that have consistent characters).
Having said that, a whiteboard animation could be the perfect start for your company to introduce video into your marketing strategy. It’s eye-catching, engaging, and can be produced quickly with minimal costs. It could be an ideal ice-breaker for your customers.
You can take any aspect, product, or service from your business and portray it in a fun informational whiteboard video. Whiteboard videos can help you generate business, train your employees or explain services to customers. An all around win-win! – Amanda Hurley, MedXM
A whiteboard animation would be a perfect addition to your website homepage, social media posts, or even your email newsletters. Why not start on a project today with Video Brewery? We can help you select a creative from our curated community, collaborate to ensure best results, and distribute your project across any platform.
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