Video marketing has exploded in recent years, becoming a key aspect of any successful marketing plan. Marketers have truly jumped on the video bandwagon. Maybe that’s because consumers are 4 times more interested in watching videos about a product than reading an explanation of it. Or a majority of marketers (51.9% to be precise) list video marketing as their best form of ROI. Or even that 64% of customers are more likely to buy a product on a retail site after watching a video.
Video marketing shouldn’t be a bullet point at the bottom of your to-do list. Instead, make it an integral part of your communication and marketing strategy!
Even though the necessity of incorporating video into your business plan is clear, what’s unclear is the style of video you should invest in. Over the next 5 weeks, we will outline the advantages and disadvantages of some popular video formats. By the end of the series, you will have a clear understanding of what style best suits your needs. Meaning your company can soon add to the growing statistics surrounding video marketing!
Check out the first post in this 5-part series on whiteboard animation.
What is 2D Animation?
2D Animation is the style that most people think of when they hear the word ‘animation’. This method provides a range of possibilities based on colors, characters, and scenes. An iconic character, coupled with an engaging narrative is easily created.
Flexibility and control are at the forefront of this animation style. Animators and businesses work together to achieve a brand-specific look and feel to their design. 2D animation isn’t just a popular choice for companies, your customers will love the end product as well!
In this article, we will discuss some important aspects of 2D Animation. By its conclusion, you will understand its use and know whether 2D Animation is a suitable style for your business!
Costs for 2D animation, like any other video style, revolves around many factors. These range from the script, storyboard, style frames, voiceover, illustration, animation, and special effects. The more complicated these factors are, the more costly your video will be to produce. As a business, you may already have elements of your video planned, such as a script or a character design.
If a client has prepared a script, this can help reduce the costs slightly, although there is usually still some tweaking required to a client-written script, and we prefer to collaborate on this from the beginning to ensure we get the most engaging outcome – Amy Charlick, Mable Animatio
With its simple animations and short length, the video created for RewardJet cost approximately $3,500. Increased costs are generally due to requests from your company: If a video has a short deadline, requires artwork that is more time intensive, or needs a lot of character animation this can lead to higher costs.
The animation of this video is simple, but it cost approximately $5000 to create due to its length.
Your video timeline will vary depending on your own project requirements. The complexity of the design and animation have the biggest impact on the final product. Each project has its own timeline, but, a creative will aim to provide a rough estimate on how long it will take before starting your project.
It takes us around 24 to 30 days to create a 1-minute video. We know some creatives out there can do it in less time but the truth is we pay a lot of attention to detail, both in the visual instances as well as during sound design. There are a lot of factors that can decrease the length of time (stiff characters, minimum sound edition, bad design or even using elements from other animations), but we’d rather not get the job than deliver a subpar product – Javier Benia, QB Media
As a company, you can decrease production time by responding promptly with feedback. If feedback takes longer than 24-48 hours, the production time will increase.
The key advantage of 2D animation is that it is limitless in its possibilities.
The major advantages of going with 2D animation is its flexibility. With the power of animation videos you literally bring all your imagination on screen. This is a perfect fit for small and medium scaled businesses who are looking at creating content for their marketing and branding needs.. – Sundaresan Sekar, mypromovideos
Aside from flexibility, 2D animation can look awesome (without requiring a massive budget).
With 2D animation, you have no other limit than your own imagination and you can just let it run wild to create new worlds or sceneries without having to expend a lot of money in realistic CGI or special effects. Animation also allows you to make changes on the final video quite easily, while Live video would require re-assembling the filming crew and doing re-shoots. – Javier Benia, QB Media
Of course with any video style, there are drawbacks to its use, or at least a suitability issue, depending on your business’ goals.
Having a no human element will be a constraint with the positioning of some products. One should understand their product and brand positioning to decide whether they can take the animation or the live action route. – Sundaresan Sekar, mypromovideos
If a client has prepared a script, this can help reduce the costs slightly, although there is usually still some tweaking required to a client-written script, and we prefer to collaborate on this from the beginning to ensure we get the most engaging outcome – Amy Charlick, Mable Animation
With that in mind, all our experts were confident that 2D animation, when used appropriately, is a great addition to your marketing strategy. 2D animation’s flexibility, cost efficiency, and limitless possibilities make it perfect for your company’s video needs.
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