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A Brief Case for the Creative Brief
the Creative Brief When does the video production process actually begin? It’s not the kickoff meeting with whoever is producing the video. It’s not finally securing the budget for your video, even though that’s hard work. The process begins well before you even decide that a video will be right for your brand. But there’s …
Why Your Video Analytics Matter
There’s no doubt about it – video is a great medium for startups. As a vehicle for emotive storytelling and a sales channel that allows you to bring customers on a journey with you — you can’t do any better than video. Startups live and die by what their audience wants, and 43% of people …
Interactive video: What it is, why it matters, and why it doesn’t always work
Are you struggling to capture and keep the attention of your audience? If not, good for you (tell us your secret!). If so, you’re not alone. Engaging your consumers or employees is an uphill battle facing most companies today. Content creators are seeking ways to stand out in the endless online noise and reach their …
How to Write a Request for Proposal for an Explainer Video
Yes, the dreaded Request for Proposal (RFP). A grueling document that has gotten a bad rep in recent years. The goal of an RFP is to find the right video professional for your video. This is done by gathering various accurate proposals from potential creatives. If done well, an RFP will lead you to the …
How to Use Video Marketing to Delight Your Customers
Lifecycle marketing is a three-step process: attract, sell and wow. A lot of video marketing is focused on the attracting and selling parts of lifecycle marketing. But, video can aid every part of your marketing campaign. Every savvy marketer knows that retaining existing satisfied customers is far more cost effective than constantly chasing new ones …