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Searching for the Perfect Facebook Video Marketing Strategy?
Video lives everywhere now, not just on your website, and not just where you can control how it’s watched. No single approach works for every distribution platform. Social networks in particular don’t just have varying format requirements, but their users will approach your video with different postures. People use different social media platforms for different …
Finding a Video Production Partner
It’s A Creative Endeavor The best athletes will tell you that peak performance begins in the mind, where they visualize what success looks like before they move a muscle. This isn’t just true for athletics. It’s true in business, and in art, and in digital video marketing… where business and art intersect. In fact, finding …
A Brief Case for the Creative Brief
the Creative Brief When does the video production process actually begin? It’s not the kickoff meeting with whoever is producing the video. It’s not finally securing the budget for your video, even though that’s hard work. The process begins well before you even decide that a video will be right for your brand. But there’s …
Why Your Video Analytics Matter
There’s no doubt about it – video is a great medium for startups. As a vehicle for emotive storytelling and a sales channel that allows you to bring customers on a journey with you — you can’t do any better than video. Startups live and die by what their audience wants, and 43% of people …
The Case for Interactive Video
Are you struggling to capture and keep the attention of your audience? If not, good for you (tell us your secret!). If so, you’re not alone. Engaging your consumers or employees is an uphill battle facing most companies today. Content creators are seeking ways to stand out in the endless online noise. Additionally, are seeking …