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Strategy

Why Your Video Analytics Matter

There’s no doubt about it – video is a great medium for startups. As a vehicle for emotive storytelling and a sales channel that allows you to bring customers on a journey with you — you can’t do any better than video. Startups live and die by what their audience wants, and 43% of people …

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Marketing, Strategy

How to Use Video Marketing to Delight Your Customers

Lifecycle marketing is a three-step process: attract, sell and wow. A lot of video marketing is focused on the attracting and selling parts of lifecycle marketing. But, video can aid every part of your marketing campaign. Every savvy marketer knows that retaining existing satisfied customers is far more cost effective than constantly chasing new ones …