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Accomplish More with Less: 5 script tips for your next digital marketing video
Scripting Pitfalls: Less is More It pains me to say this, being a writer and all, but we all use way more words than we need to. This is especially true in digital video marketing, where scripts frequently get bloated and confusing. This might happen because you bought 90 seconds of video and want to …
The Power of Feedback: 5 Tips to Help You Own Your Organization’s Marketing Success
You’ve found a creator with a great portfolio to help make your digital marketing video. You’ve authored your creative brief, held a super productive kickoff meeting, and you’re awaiting your first deliverable. The ball is rolling, and the fate of your video is all in the creative’s hands, right? Wrong. The client is a crucial …
Finding a Video Production Partner
It’s A Creative Endeavor The best athletes will tell you that peak performance begins in the mind, where they visualize what success looks like before they move a muscle. This isn’t just true for athletics. It’s true in business, and in art, and in digital video marketing… where business and art intersect. In fact, finding …
A Brief Case for the Creative Brief
the Creative Brief When does the video production process actually begin? It’s not the kickoff meeting with whoever is producing the video. It’s not finally securing the budget for your video, even though that’s hard work. The process begins well before you even decide that a video will be right for your brand. But there’s …
Business Explainer Video: What Video Style Do You Choose?
WHICH VIDEO STYLE SHOULD I CHOOSE? Creating your first business explainer video can be a pretty intimidating process. There are so many questions to answer. A lot of those questions involve terms that are new to any novice video maker. One of the first questions anyone bidding on your video will ask, is what type …