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Why Features & Benefits are Killing Your Video Vibe
The Drawbacks of Features and Benefits Say you find yourself on an elevator with a very influential person, someone who would change your life if you had them on your side. Realistically, you have about a minute to win them over, to make them remember you enough to hire you, or become a client, or …
Accomplish More with Less: 5 script tips for your next digital marketing video
Scripting Pitfalls: Less is More It pains me to say this, being a writer and all, but we all use way more words than we need to. This is especially true in digital video marketing, where scripts frequently get bloated and confusing. This might happen because you bought 90 seconds of video and want to …
Searching for the Perfect Facebook Video Marketing Strategy?
Video lives everywhere now, not just on your website, and not just where you can control how it’s watched. No single approach works for every distribution platform. Social networks in particular don’t just have varying format requirements, but their users will approach your video with different postures. People use different social media platforms for different …
International Video Marketing: More than Just Translation
The DATA More and more companies realize the benefits of international video marketing and how powerful the medium is for promoting a business and bringing in new leads. The statistics on this speak for themselves: As Forbes reports, including video in marketing materials can “boost click-through rates” by two to three times. Furthermore, the figures …
How to Write a Request for Proposal for an Explainer Video
Yes, the dreaded Request for Proposal (RFP). A grueling document that has gotten a bad rep in recent years. The goal of an RFP is to find the right video professional for your video. This is done by gathering various accurate proposals from potential creatives. If done well, an RFP will lead you to the …