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International Video Marketing: It’s More than Just Translation
More and more companies are realizing the benefits of video marketing and learning how powerful the medium is for promoting a business and bringing in new leads. The statistics on this speak for themselves: As reported in Forbes, including video in marketing materials can “boost click-through rates” by two to three times. Furthermore, the figures …
How to Write a Request for Proposal for an Explainer Video
Yes, the dreaded Request for Proposal (RFP). A grueling document that has gotten a bad rep in recent years. The goal of an RFP is to find the right video professional for your video. This is done by gathering various accurate proposals from potential creatives. If done well, an RFP will lead you to the …
15 Video Tools Every Marketer Needs
If you’re a video production rookie, video marketing may seem like a different world. Video marketing is a crucial part of digital marketing campaigns these days. The difficulty is, a lot of people don’t know where to start. What’s the right camera? Am I using the right software? How do I know this video is …
10 Best Healthcare Videos
In our day and age, almost any industry uses video marketing. The healthcare industry is no exception. Video marketing is a new way for businesses throughout healthcare to simplify communication. And convey complex information in a way that is more memorable and impactful. According to Google Think, 1 in 8 patients have watched online video on …
How to Use Video Marketing to Delight Your Customers
Lifecycle marketing is a three-step process: attract, sell and wow. A lot of video marketing is focused on the attracting and selling parts of lifecycle marketing. But, video can aid every part of your marketing campaign. Every savvy marketer knows that retaining existing satisfied customers is far more cost effective than constantly chasing new ones …