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Marketing

International Video Marketing: More than Just Translation

The DATA More and more companies realize the benefits of international video marketing and how powerful the medium is for promoting a business and bringing in new leads. The statistics on this speak for themselves: As Forbes reports, including video in marketing materials can “boost click-through rates” by two to three times. Furthermore, the figures …

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Marketing, Production

15 Video Tools Every Marketer Needs

If you’re a video production rookie, video marketing may seem like a different world. Video marketing is a crucial part of digital marketing campaigns these days. The difficulty is, a lot of people don’t know where to start. What’s the right camera? Am I using the right software? How do I know this video is …

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Marketing

The Healthcare Video: 8 of the Best

In our day and age, almost any industry uses video marketing. The healthcare industry is no exception. A healthcare video is a new way for businesses throughout healthcare to simplify communication. And convey complex information in a way that is more memorable and impactful. According to Google Think, 1 in 8 patients have watched online video …

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Marketing, Strategy

How to Use Video Marketing to Delight Your Customers

Lifecycle marketing is a three-step process: attract, sell and wow. A lot of video marketing is focused on the attracting and selling parts of lifecycle marketing. But, video can aid every part of your marketing campaign. Every savvy marketer knows that retaining existing satisfied customers is far more cost effective than constantly chasing new ones …