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Marketing

International Video Marketing: More than Just Translation

The DATA More and more companies realize the benefits of international video marketing and how powerful the medium is for promoting a business and bringing in new leads. The statistics on this speak for themselves: As Forbes reports, including video in marketing materials can “boost click-through rates” by two to three times. Furthermore, the figures …

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Strategy

Why Your Video Analytics Matter

There’s no doubt about it – video is a great medium for startups. As a vehicle for emotive storytelling and a sales channel that allows you to bring customers on a journey with you — you can’t do any better than video. Startups live and die by what their audience wants, and 43% of people …

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Strategy

The Case for Interactive Video

Are you struggling to capture and keep the attention of your audience? If not, good for you (tell us your secret!). If so, you’re not alone. Engaging your consumers or employees is an uphill battle facing most companies today. Content creators are seeking ways to stand out in the endless online noise. Additionally, are seeking …

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Marketing, Strategy

Social Media Video: 5 Lessons To Be Learned

Today’s post is a guest post from Maurice De Castro, an expert in designing presentation’s to connect with audiences. We’re excited to share his thoughts on social media video with you, as after all, all videos are presentations! I’ve written many articles extolling the virtues of high impact presenting and public speaking and in some …