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Production

The Secrets of Scripting

A picture is worth a thousand words, but a 60-second video is worth about 1.8 million words. We know the content of your script is vital (we’ve written about that before), but so is the way it’s put together. Here are 7 quick tips to streamline your script writing process. 1. Don’t just start with …

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Marketing

7 Things Shark Tank Can Teach You About Video

I love hearing about, thinking about, and working on new business ideas. It’s part of the reason I enjoy my job so much. Having made some 400 videos for companies of all shapes and sizes, and having had the opportunity to talk with hundreds more, I never tire of learning about the creative, clever business …

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Marketing, Strategy

Is Your Video a Commodity or Investment?

[The following guest post is by Shawn Arora who is the founder of LaunchSpark Video, a Toronto-based explainer video agency with a focus on ROI. LaunchSpark works with SaaS / tech vendors to distill complex messaging into clear and concise insights that increase conversion rates.] With the explosion of explainer videos, startups and other businesses …

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Marketing

9 Big Video Marketing Stats

  Choo choo! Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here are 9 Big Video Marketing Statistics to …