
Choo choo! Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here are 9 Big Video Marketing Statistics to prove how:
1.8 millions words
A 1 minute video is worth 1.8 millions words of text.
100 Million
Everday 100 Million people watch online video.
#2
YouTube is the second most popular search engine in the world. Are you showing up in the results?
59%
The percentage of senior executives who’d rather watch a video than read text.
64%
That’s how much more likely website visitors are to buy a product on a retail site after watching a video.
80%
The percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days.
90%
The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions.
65%
When marketers included a video in an email, click-through rates increased by this percentage.
93%
The percentage of marketers using video for online marketing, sales or communications.
Hopefully these 9 stats give you a small idea of the big power of video. If you haven’t tried video as part of your marketing strategy yet, we think you should hop on board. All aboard!
Sources:
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