In our day and age, almost any industry uses video marketing. The healthcare industry is no exception. A healthcare video is a new way for businesses throughout healthcare to simplify communication. And convey complex information in a way that is more memorable and impactful.
According to Google Think, 1 in 8 patients have watched online video on various health sites. Patients and doctors alike gain knowledge better when it’s shared with them as video content. As a result, the healthcare industry is using video for a wide range of purposes.
Some of these uses are introducing revolutionary products or explaining complex databases. Videos like these take a complex idea and explain it in simple terms. Incorporating video in communications is easing the jobs of healthcare workers every day.
The healthcare industry is vast, so it’s practically impossible to narrow the list to just 8. But, here are the videos that are currently inspiring us to think even more about how video impacts healthcare.
Check them out below.
Athena Health’s mission is to “unbreak healthcare.” Their video gives a short explanation on how they give back time to the doctor by taking over the tedious time-consuming paperwork. The video does a great job of explaining a complex system in simple terms and with a bit of humor.
Doctors are the target audience. The animation style used creates a great flow that the viewer can follow. Lastly, the conversational voice-over provides a touch of clarity to this complex system.
As many people know, Philips is a renowned electronics company. The product, Philips Lumify, connects ultrasound with your smart device. This revolutionary product could make life a lot simpler for doctors everywhere. This video uses compelling visuals and examples to attract a viewer. The visuals are most likely pulled from stock footage which would have saved them a lot of time and money. Overall, this healthcare video is a captivating introduction to a product that could benefit healthcare immensely.
This video does a great job at boiling down a complex system into terms anyone can understand at 2 minutes and 30 seconds long. The extended length allows Health Gorilla to explain every beneficial feature. The color palette used, along with the movement and character style, creates an engaging, attractive and appealing video. The end result is a stunning healthcare video that is sure to keep a viewer’s interest.
Dr. Hawa Abdi: Vital Voices
This video tells the story of the Somalian doctor, Dr. Hawa Abdi. Storytelling is a powerful approach to any marketing video. It creates an emotional investment in the viewer. The story tells Dr. Hawa Abdi’s journey of caring for a community of 90,000 people through times of crisis.
Vital Voices uses video to tell stories of women who are making a difference in the world. They use animation to tell the stories of profound women across different cultures. Dr. Hawa Abdi was one of these stories featured. Videos like these are great for communicating healthcare issues across various cultures.
Africa United: We’ve Got Your Back
This video exposes a different side of healthcare. There are no promotions of systems or products. The simple video shows support for the brave healthcare workers fighting Ebola. A video like this is a great way to thank healthcare workers everywhere.
The #We’veGotYourBack campaign is a part of the We Are Africa United organization. They focus on immunizations and promoting awareness of preventable diseases, such as Ebola. Videos like these are a great way to send appreciation to healthcare workers across the world. It is not necessary to promote any organization in this type of marketing video. This particular healthcare video has over 16,000 views.
Cambia Health Solutions
The approach to this video is unlike most of the videos discussed above. A combination of stop motion and live action creates an intriguing video. Cambia’s mission and values are showcased in a creative way keeping the viewer tuned in.
The unique thing about this video is that it gets straight to the point. They do not spend time on the details of Cambia but instead focus on the lifestyles that they support. In a world where our attention spans are now shorter than a goldfish, it’s important to keep a focus on your video. That is something that this healthcare video does very well.
Affordable Care Act
If you’re like me, you didn’t completely understand the Affordable Care Act (ACA) on your first time around. This quick video introduction to the ACA, definitely would have helped!
That’s why explainer videos are handy. In this example, they take you through a simple explanation of the ACA and finish up with a call-to-action for your next steps.
The clear set of graphics simplifies the complicated information. At the same time, this healthcare video guides the viewer through a step-by-step process. The combination of animation, text, and voice-over provides a thorough explanation the ACA. Vivid colors add a lively spirit to the video as well.
Accessing Consciousness in a Vegetative State
More than two-thirds of doctors use online video to keep updated on clinical information. That makes videos like this one very important. A video detailing new medical discoveries is a valuable educational opportunity.
The video presents the complicated information in a clear manner for doctors. The animations illustrate the groundbreaking research in a quick and efficient style. Animations like these are time savers for doctors.
Video marketing benefits the healthcare industry in vast ways. It distils complex ideas and processes, minimizing confusion. And it helps to throw some fun videos in there to simplify things every once in awhile.
The videos above are only a few of the limitless uses for video communications in the healthcare industry. Share your healthcare-related videos with us, so we can expand our list.
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