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Interviews

Featured Video Post: Reflik

Introduction We enjoy seeing all of the fabulous videos created on Video Brewery and celebrating the creative businesses we get to work with. Check out this video Jeremy and his team created for Reflik, a talent acquisition solution. This streamlined, 2D animation uses clean language, well-timed sound cues, and social proof to explain to companies …

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Marketing

International Video Marketing: It’s More than Just Translation

More and more companies are realizing the benefits of video marketing and learning how powerful the medium is for promoting a business and bringing in new leads. The statistics on this speak for themselves: As reported in Forbes, including video in marketing materials can “boost click-through rates” by two to three times. Furthermore, the figures …

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Strategy

Why Your Video Analytics Matter

There’s no doubt about it – video is a great medium for startups. As a vehicle for emotive storytelling and a sales channel that allows you to bring customers on a journey with you — you can’t do any better than video. Startups live and die by what their audience wants, and 43% of people …

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Production

Video Surveys: How We Did Ours

It seems that every marketing agency and business creates their own market survey. However, one of the biggest challenges is actually getting survey respondents. As Demo Duck and Video Brewery contemplated our own year-end survey, we wanted to make sure that we’d get valuable data. Given that everyone enjoys video content, we hit on the …